Occupational Category (Staff Positions Only): Professional
Hiring Salary: Monthly-Staff
Department: IMC Athletics External Engagement
Bachelor's degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management. One year of experience in a related field. Experience in collegiate athletics is preferred. Additional education may be considered in lieu of experience.
Nature & Purpose of Position/Usual Duties:
Assists the Assistant Director for Fan Engagement in implementing marketing, promotions, and ticketing programs for the Department of Athletics through the Sam Houston State University Integrated Marketing Communications Division.
Primary Responsibilities (Staff Positions Only):
Develops and oversees the implementation of successful marketing plans for intercollegiate athletic teams and events. Prepares and executes detailed game scripts, including music direction, video content, public address announcements, and spirit squads, ensuring a high-quality fan experience for assigned sports. Promotes revenue generation opportunities and coordinates sponsorship activation and in-game presentations. Acts as a liaison for campus spirit groups and student organizations. Assists in hiring students or part-time staff to provide marketing support for athletic events and supervising athletic marketing students. Collaborates with sports teams to create seasonal event packages and promotional events. Assists in creating content for social media platforms. Works closely with third-party sports property agents to create attractive promotional packages for sponsorships. Works with Ticket Operations to develop and implement season, single game, and group sales campaigns. Manages student staff to achieve department marketing objectives and timelines, assists in the development of student and marketing schedules. Develops and implements events and promotions that would make up seasonal marketing calendars. Works with vendors on and off campus to produce necessary promotional/support items for events while operating with established budgets. Establishes goals and strategies for assigned projects. Plans, assigns, and supervises students or part-time staff and vendors who perform work for the university/division/department. Performs other related duties as assigned.
About Sam Houston State University
For more than 140 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The measure of a Life is its Service," resonates among its 22,000 students, eight colleges and well beyond its historical roots through research, creative endeavors, service learning, volunteering and more.
SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to students. With over 90 bachelor degrees, 50 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science, SHSU provides an exceptional college experience for every student: traditional or non-traditional; first generation; international; or online.
Service to self and others is paramount at SHSU and reflected in all university organizations and programs. In fact, the university was named to USA Today’s Top 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a "Community Engaged Campus" by the Carnegie Commission on Higher Education. This honor, bestowed to only 311 public institutions nationwide, acknowledges th...e university's significant commitment to service.
Sam Houston State University has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas, Huntsville provides area residents with a sense of community and belonging, although just an hour drive north of Houston.
SHSU is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an "at will" employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215. SHSU is committed to promoting a campus culture that embraces diversity and inclusion. The University acknowledges and values our responsibility to cultivate an equitable and inclusive environment where students, faculty, staff, and community recognize the benefits of collaboration and mutual respect through diverse identities and experiences.
Member The Texas State University System