What Product or Services Marketing contributes to Cardinal Health
This role will be responsible for assessing customer needs, learning our customer facing tools, and developing a business support strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and marketing tools. Refreshing and building new marketing collateral will be an integral and ongoing part of the role as well as supporting and training internal and external customers.
As part of project management, this role will be responsible for defining the product/service and market strategy including customer need identification, product or service offering, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
The Product Manager, Product & Solutions Marketing executes marketing strategies and project management for products to differentiate Cardinal Health's products and to grow revenue, market share, and customer awareness. Based on Marketing strategies and initiatives outlined by the Director, the Product Manager aids in the creation and maintenance of current tools and systems and creates marketing content and campaigns for a variety of solutions. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns.
This role should demonstrate knowledge of marketing strategies, product management and collateral development for web and mobile applications.
Learns and understands the functionality of Pack Manager and related software including Mobile App.
Able to design reference and training collateral for Pack Manager updates, training material and FAQ.
Investigates possible marketing opportunities on LinkedIn, etc., for Pack Manager.
Reports feedback from internal and external customers and helps to prioritize update projects to systems.
Helps initiate VOC's for Pack Manager and summarizes findings both internally and externally.
Tracks and analyzes competitive activities and market developments to guide development effort
Project management and prioritization skills in a lean environment
Builds power point presentations with clear and succinct messaging
Develops and updates marketing collateral for Pack Manager web, as well as Pack Manager Mobile, and other future applications
Understands/learns Highspot, uploading methods, maintains the Pack Manager web page information and design
Manages marketing materials in Pack Manager
Manages third-party and vendor relationships as needed for development of marketing collateral.
Reaches out cross-functionally for project management purposes and reports back on project progress, next steps, etc.
Assists w large projects in various capacities
Comfortable using, exploring and reporting on internal and external relative technology information.
Attention to detail when designing training materials
Very comfortable using Microsoft tools such as excel, work, PowerPoint, etc.
Demonstrates strong written and verbal communication skills.
Strategic thinking and growth mindset
Marketing creativity when designing marketing collateral such as banners, etc.
Interest in learning the industry and our customers' business needs
Process-oriented, and interested in building process where none exists
Implements developed strategies and tactics for both manufacturers and Cardinal Health.
Bachelors Degree in related field, or equivalent work experience preferred
4+ years experience in related field preferred
Advanced user of data analytics tools (Excel, Tableau, etc)
Ability to problem solve and challenge norms
Ability to independently manage projects and become a Subject Matter Expert on the systems and solutions being managed
Knowledge of US Medical Solutions business preferred
Willingness to take on new challenges and evolve with the business
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of systems, tools, policies and procedures
Works on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Solutions are innovative and consistent with organization objectives
Completes work; independently receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities.We are a crucial link between the clinical and operational sides of healthcare, delivering end-to-end solutions and data-driving insights that advance healthcare and improve lives every day. With deep partnerships, diverse perspectives and innovative digital solutions, we build connections across the continuum of care. With more than 50 years of experience, we seize the opportunity to address healthcare's most complicated challenges – now, and in the future.As a global, growing company, we’re able to offer rewarding careers that let you make a positive impact on our customers and communities.