MARKETING SPECIALIST, MIT Federal Credit Union (MITFCU), to build and execute multi-channel campaigns, drive social media engagement, and create relevant digital content to engage and support member and Credit Union needs. Will support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, social media, digital advertising, events, or content marketing; coordinate the requests, planning, and execution of marketing campaigns, social media, SEO/SEM, and other marketing projects; assist with managing multiple external and internal vendors and teams in the creative development of digital content, advertising materials, media planning, and high-impact promotions; be responsible for day-to-day budget maintenance and awareness, including submission, tracking, and reporting; research and recommend new tools, strategies, segmentation, SEO, best practices, etc., to ensure all marketing efforts are as successful and up-to-date; assist in creating and maintaining editorial calendars and communicating deliverables; and perform other duties as assigned.
Job Requirements REQUIRED: bachelor's degree in marketing, communications, or a related field; at least three years of marketing experience; experience with or interest in digital and social media, both paid and organic creative development and execution; excellent organizational, interpersonal, presentation development, visual/verbal storytelling, and writing skills; experience with the creative development process with key stakeholders; proficiency with Adobe Cloud, Word, PowerPoint, and Excel; and familiarity with standard research and ability to derive insights from the data. Must be able to manage multiple projects simultaneously, develop strong relationships with management and editorial teams, communicate effectively with various teams, and present virtually and in person to an audience. PREFERRED: credit union/financial institution experience. Job #23627-7
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