The College of Engineering is seeking a Digital Marketing Manager. This is a full-time (1.00 FTE), 12-month, professional faculty position.
The Digital Marketing Manager (DMM) reports to the Assistant Director of Marketing and is a member of the College of Engineering's External Relations group, which is responsible for the college's marketing, communications, and engagement activities. This position is part of a fast-paced, hands-on team that produces compelling and creative content to help move the college's many stakeholders — alumni, donors, industry partners, state and federal government entities, prospective students, and other engineering schools — toward stronger relationships (i.e., opinion, perception, and affinity) with the college and thereby increasing brand visibility, reputation, and loyalty.
The DMM utilizes specialized technical expertise in user experience, social media, content management systems, marketing automation platforms, information management systems, and customer relationship management systems to plan, create, and distribute high-quality content to advance the college's priorities in recruitment, academic influence, and alumni/donor engagement. Digital channels include but are not limited to electronic newsletters, emails, digital publications, social media, and digital advertising. The DMM may own their work products or contribute to other team members' projects. The DMM also assists in producing social media and web content as assigned. The DMM manages distribution lists, gathers analytics to report on effectiveness of campaigns, and produces templates for digital communications.
Typically requires Bachelor's degree in Marketing, Communications, Journalism or related field. 3 years' experience related to the discipline of the college, unit or department.
Bachelor's degree in digital or new media communications, marketing, or related field.
Three years of experience in producing and distributing digital content and measuring and evaluating the effectiveness of that content, or a combination of experience and advanced education that demonstrates comparable background.
Excellent writing skills with experience in drafting copy for emails, social media, web and other marketing platforms.
Knowledge and understanding of social media platforms, their audiences, and how each platform can be utilized effectively.
Experience with CRM-based digital marketing platforms.
Demonstrated organizational, project management, and analytical skills.
Experience working within brand guidelines.
Evidence of successful collaboration with internal team members and external stakeholders.
A record of learning about diverse constituents of an organization and its external audiences that demonstrated the ability to translate intelligence into inclusive digital communications that reflect the realities and identities of the constituents/audience.
A demonstrable commitment to promoting and enhancing diversity
The majority of this work will take place in a typical office environment, with the occasional need to attend university events on- and off-campus as needs arise for planning and/or content development purposes. Most work can be completed during standard working hours of 8 a.m. -5 p.m., however on-call support may be required at times for issues management and support at evening/weekend events and conferences. A hybrid or remote work agreement may be considered, with the understanding that there will be requirements to be on-site at the Corvallis campus on a regular basis.
Oregon State is a leading research university located in one of the safest, smartest, greenest small cities in the nation. Situated 90 miles south of Portland, and an hour from the Cascades or the Pacific Coast, Corvallis is the perfect home base for exploring Oregon?s natural wonders.Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality.Founded in 1868, Oregon State is the state?s Land Grant university and is one of only two universities in the U.S. to have Sea Grant, Space Grant and Sun Grant designations. Oregon State is also the only university in Oregon to hold both the Carnegie Foundation's top designation for research institutions and its prestigious Community Engagement classification.As Oregon?s leading public research university, with $261.7 million in external funding in the 2011 fiscal year, Oregon State?s impact reaches across the state and beyond. With 12 colleges, 15 Agricultural Experiment Stations, 35 county Extension offic...es, the Hatfield Marine Sciences Center in Newport and OSU-Cascades in Bend, Oregon State has a presence in every one of Oregon?s 36 counties, with a statewide economic footprint of $2.06 billion.Oregon State welcomes a diverse student body of over 26,000 students from across Oregon, all 50 states and more than 100 countries. They can choose from more than 200 undergraduate and more than 80 graduate degree programs, including over 30 degrees online offered through Oregon State Ecampus. Oregon State increasingly attracts high-achieving students, with nationally recognized programs in areas such as conservation biology, agricultural sciences, nuclear engineering, forestry, fisheries and wildlife management, community health, pharmacy and zoology.Oregon State also ranks high in sustainability, fourth among universities nationwide for using renewable energy and first in the Pac-12 Conference. And our students literally help power the university: 22 exercise machines at Oregon State University has always been a place with a purpose ? making a positive difference in quality of life, natural resources and economic prosperity in Oregon and beyond. Through discovery, innovation and application, we are meeting challenges, solving problems and turning ideas into reality. For more information visithttp://www.ohsu.edu/xd/about/index.cfm.The 400-acre main campus in Corvallis includes a Historic District, making Oregon State one of only a handful of U.S. university campuses listed on the National Register of Historic Places. The district includes such icons as Weatherford Hall, the Memorial Union and Benton Hall, the oldest building on the oldest building on campus.OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.