The Marketing & Communications Coordinator will direct, develop and disseminate all media communications efforts for the Institute for the Wireless Internet of Things (WIoT). This includes working with the WIoT Institute Director to develop and implement a WIoT marketing and communications strategy for the Institute, carrying out that strategy, and quantifying efforts through basic marketing analytics. The Marketing & Communications Coordinator's primary responsibility will be the production of marketing efforts. They will possess a background in marketing products or services, and designing marketing materials related to digital and social media, print, event promotion and general communications. To achieve this, the Marketing & Communications Coordinator must possess superior writing and editing skills. They will collaborate on joint initiatives and coordinate marketing efforts with the College of Engineering (COE) marketing and communications team, as well as Northeastern University's marketing and communications department. In addition, they will work with the WIoT Program Manager who will assist in gathering and creating department-specific marketing content for marketing output, such as print material, web stories, social media and event promotion. The Marketing & Communications Coordinator will work closely with the WIoT Institute Director in determining the basic strategic direction of all marketing and communications efforts. They will also work together on special projects determined by the Director. The Marketing & Communications Coordinator is expected to have a deep understanding of WIoT Institute activity within the context of university activity. The Marketing & Communications Coordinator may be asked to supervise work study students from the College of Arts and Media Design, who assist with graphic design and photography. This position will report to the WIoT Institute Director.
A Bachelor's Degree with 4 - 6 years of Higher Education experience | Excellent writing and editing skills that engage readers and stakeholders across web and social media platforms. | Experience with the following software/tools: HTML, content management systems for web (particularly drupal) and newsletters, Adobe Creative Suite, Microsoft Office, social media platforms (Facebook, LinkedIn, Twitter) | Excellent interpersonal skills, leading to effective communication and interaction with faculty, staff, students, freelancers and vendors. | Excellent creative, conceptual and technical troubleshooting skills, leading to effective problem solving. | Strong organizational and project management skills, including the ability to work with multiple projects simultaneously, tight schedules, deadlines and budgets, and the capacity to succeed in an environment of rapidly moving and changing priorities. | They will be self-starters who enjoy providing administrative support to dynamic and complex groups of faculty, students, and staff. | Must be flexible, enthusiastic, open to and energized by change.
Key Responsibilities & Accountabilities
10% - Prepare and distribute electronic communications for WIoT newsletters (approximately monthly) and e-marketing to peer influencers. | Digital multimedia collection/editing, particularly photos, as needed.
30% - Social Media: | Improve and expand the WIoT social media presence through interesting, topical, frequent platform-appropriate posts that engage stakeholders and audiences through tagging/hashtagging. | Monitor social media feeds and retweet/share to promote WIoT-relevant accounts (e.g. student groups, students, faculty.) | Promote WIoT events to drive attendance. | Identify which posts may benefit from sponsorship and promote/boost accordingly. | Monitor and report social media analytics on a monthly basis.
50% - Marketing and Communications Plan: Develop and execute marketing and communications plan. Collect marketing analytics to drive program and quantify results. Help establish annual marketing and communications budget through defined priorities. Design & Produce Marketing and Communications Materials: Reorganize/modernize/maintain website. Update content and produce ongoing web materials to keep website current and relevant. Design and create print material such as ads, posters, brochures, reports, presentations.
10% - Special Projects and Communications Execute projects selected by the Director. Support leadership team in presentations.
Marketing and Communications
Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.
Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information.
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.