Allendale Columbia (AC) seeks a dynamic, collaborative, creative, and goal-oriented Director of Marketing & Communications to join the AC Leadership Team, and work closely with AC’s Advancement Team and Admissions Team as well as all members of the community in various communication efforts. The ideal candidate for this position will have strategic capacity and operational acumen and should be effective at collaborating and executing with teams throughout the organization.
The Director of Marketing & Communications will play a vital role in the AC community during an exciting time in the school's history. They will report to the Head of School and have the opportunity to contribute to a fun, entrepreneurial learning community that values creativity, innovative advancement, and communication ideas. The Director of
Marketing & Communications guides everything from strategy to implementation for school-wide messaging and public relations. This role demands excellent strategic thinking and project management as well as considerable writing and editing.
Key Areas of Responsibility:
The Director of Communications guides the strategic direction of the essence and brand of the school in partnership with the Head of School.They are responsible for maintaining a consistent brand image for the school, internally and externally and understands and embraces the school’s mission, vision, approach, and philosophy and can convey it articulately to a diverse audience
Designs and implements the communication strategy for the school using all platforms including (but not limited to) print, website, and social media and is responsible for seeking out public relations and communications opportunities to further the brand and key messages of the school
Leads the creation and development of communications materials including the school magazine, postcards, posters, brochures, view books, and print communications
Consults on the AC’s brand standards, visual identity, graphic design, messaging, and integrated marketing plans
Manages media relations and serves as a resource to all areas of the school in editing/reviewing materials, ensuring consistent messaging and well-coordinated communication efforts
Collaborates with Division Heads and Leadership Team members to manage communication messaging to all internal constituent groups including (but not limited to) parents, faculty and staff, Board of Trustees, etc.
Oversees planning and execution of day-to-day internal communications efforts, including email communications, presentations, announcements/postings, material updates and revisions, and proofreading
Partners with the Director of Advancement and Director of Enrollment and Financial Aid to support the marketing and/or communications efforts of each department for donor and student recruitment and retention
Website content management experience, including content creation and maintenance
Develop compelling content related to the life of the school, school culture and events, our AC community members, and the interests of our prospective families, and actively participate in telling the school’s story for the purposes of achieving admissions and development targets
Skills and Requirements:
Bachelor's degree and a minimum of 5-10 years working in marketing and communications
Experience working within a team to develop targeted messaging and compelling content to be used across multiple channels and for various audiences
Excellent writing and verbal communication skills
Proofreading and editing skills required
Demonstrated strength in working with teams, handling multiple projects simultaneously, and meeting deadlines with the ability to be flexible and shift priorities
Discretion for sensitive and confidential information
High comfort level with using new technology, and experience working in a website CMS (Blackbaud experience preferred but not required) and/or email systems
Excellent customer service skills required
Photo, video, and media editing proficiency preferred
Proficiency in Adobe InDesign, Illustrator, and Photoshop preferred but not required
Excellent project management skills required
Job Type: Full-time
Salary: $85,000.00 - $95,000.00 per year
Expected hours: 40 per week
Employee assistance program
Flexible spending account
Paid time off
Professional development assistance
Monday to Friday
Ability to commute/relocate:
Rochester, NY 14618: Reliably commute or planning to relocate before starting work (Required)
Now well into its second century, Allendale Columbia is a leading independent, diverse coed school for students in Nursery through Grade 12. Here, learning goes far beyond books and tests. We have the freedom to dig deeper so students can question more, discuss, debate, and question again. As a result, our students develop critical thinking skills and become effective problem solvers. Our faculty members use their independence and experience to connect knowledge to real life so our students can make more sense of the world–and their place in it. It all adds up to a different school of thought: high expectations and relevant experiences that prepare students to succeed in a global community.
The Allendale Columbia School Community affirms and celebrates its members as global citizens who seek to build compassionate connections rooted in social justice. We promote a strong ethic of social responsibility in our students, parents, faculty, staff, and alumni. We strive to build a diverse community that promotes equity and justice for all. We foster an environment that reflects the diverse experiences and perspectives present in the larger world. We embrace the National Association o...f Independent Schools’ Principles of Good Practice for Equity and Justice as a framework for inclusion. We commit to continuous, intentional evaluation of our practices to cultivate a culture of belonging, renewed and reimagined by the collective community.
Visit the school’s 33-acre campus at 519 Allens Creek Road in Rochester, New York or website at www.AllendaleColumbia.org.