Sr. Director Marketing and Enterprise Communications
Harris Health System
Location: Houston, Texas
Type: Full Time
Internal Number: 169319
The Sr. Director, Marketing and Enterprise Communications is responsible for the development and implementation of broad reaching, omnichannel, and data-driven, marketing, communication, and brand strategies that focus on growing/retaining membership, generating brand awareness, and advancing the Community Health Choice brand. Formulates complex strategies and concepts that drive results and persuade and influence others. Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market. Responsible for developing brand positioning and maintains brand integrity across marketing and communication initiatives. Develops and manages enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business. Accountable for the development of media strategies and directs paid advertising efforts. Develops reporting strategy to monitor marketing performance against goals and optimizes to performance. Is responsible for providing direction, guidance and leadership to integrated marketing and communications department.
Education/Specialized Training/Licensure: Bachelors degree in Advertising, Marketing or Public Relations; Masters Degree preferred
Work Experience: Minimum 5 years experience in healthcare/insurance marketing
Management Experience: 3-5 years of experience in a progressive leadership capacity
Software Operated: Microsoft Office (Word, Excel, Outlook)
Above Average Verbal
Bilingual Skills Preferred
Other Skills: Design, P.C., MS Word, MS Excel,
Advanced Education: Bachelor's Degree Major: Advertising, Marketing, Public Relations or Communications, Master's Degree Major: Advertising, Marketing, Public Relations or Communications preferred
The Harris Health System is a fully integrated healthcare system that cares for all residents of Harris County, Texas. We are the first accredited healthcare institution in Harris County to be designated by the National Committee for Quality Assurance as a Patient-Centered Medical Home, and are one of the largest systems in the country to achieve the quality standard. Our system includes 23 community health centers, five school-based clinics, a dental center and dialysis center, mobile health units, a rehabilitation and specialty hospital and two full-service hospitals.Ben Taub Hospital is a world renowned Level I Trauma Center with 586 licensed acute-care beds and provides a wide range of specialty care outpatient services. Lyndon B. Johnson Hospital is a 328 licensed bed acute-care hospital with a newly expanded Level III trauma center and a distinguished regional center for neonatal intensive care for high-risk deliveries.Harris Health is a teaching system for Baylor College of Medicine and The University of Texas Health Science Center at Houston (UTHealth). We train the next generation of healthcare providers on the latest medical procedures and technological breakthroughs.With... our fully integrated electronic medical records system, we offer patients the convenience and assurance that their medical history is accurate, safe and available when and where it is needed. Our Medical Home designation ensures that we offer a full range of preventive, specialty and acute care services for the entire family.