Orbus Visual Communications® is North America’s largest producer and manufacturer of visual communications products and solutions for workplace interiors, retail environments, tradeshows, and events. We help our customers communicate visually and build their brands.
Brands within the Orbus Visual Communications group include The Exhibitors' Handbook®, The Promo Handbook™, Nimlok®, Fabric Images®, SEG Systems & Services®, and SignPro Systems®.
We are looking for a full-time Email Marketing Specialist with 2-5 years of experience to collaborate with our team to ensure all aspects of HTML emails conform to the company vision. This is an in-office (Woodridge, IL) position.
The ideal candidate will thrive working in a fast-paced, deadline-oriented environment. This role will be part of a small multi-disciplinary team and will have the unique opportunity to interact directly with other designers and marketers to ensure all projects meet the business goals. You must be a motivated, self-driven collaborator who interacts well with others, can communicate creative concepts, and advise/consult with other team members on project-related issues.
The email marketing specialist will be responsible for multiple cadenced emails across company brands, including:
Producing, testing and executing email campaigns, building emails from templates and HTML, asset coordination, and scheduling for external communications.
Effectively using existing HTML email layout templates for maximum efficiency and timeliness and develop new templates per industry trends and standards.
Managing email distribution lists, pulling, reporting and monitoring performance metrics.
Following an outlined email schedule closely and works to stay ahead of it.
Qualified candidates should have the following education, experience & skills:
Bachelor’s degree or equivalent experience
2-5 years of experience working in email marketing and list management
Knowledge and firsthand experience in coding HTML/CSS email
Proficiency in responsive email design
Hands-on experience in online email marketing platforms such as Constant Contact, Campaign Monitor or Campaigner
Proficient in creating and setting up email campaigns
Extracting and understanding analytics and reports from ESP platforms
Thorough understanding of the Customer Journey
Proficiency in handling tasks related to list/lead organization and segmentation
Prior database management experience, compiling and maintaining email lists
Proficiency in Adobe Creative Suite and Microsoft Suite
Adobe Photoshop, Illustrator, Dreamweaver
Microsoft Word, Excel, PowerPoint, and Outlook
Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM and CASL regulations
Qualified candidates should have the following traits & skills:
Outstanding attention to detail and deadline oriented
Able to multi-task and prioritize projects
Analytical thinking and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Adobe, and Excel
Familiarity with NetSuite/Microsoft Business Central/CRM’s highly desirable
Strong verbal and written communication experience
Interpersonal skills: Collaborative team player who embraces constructive feedback, can pivot to changing priorities and who has a keen sense of timing and priorities
Working knowledge in social media, SMS and QR code
Orbus Visual Communications® is a market-leading group of brands in the United States and Canada that specialize in the manufacture and production of portable, modular, and custom displays used in events, exhibits, retail, and workplace interiors.
Brands within the group include The Exhibitors’ Handbook®, Promo HandbookTM, Nimlok®, Nimlok Canada, Fabric Images®, SEG Systems & Services®, Ultima® Displays Canada, and SignPro Systems®.
Orbus’ supply and manufacturing operations reside in Chicago, Las Vegas, Charlotte, and Toronto. For more information, visit www.orbus.com.