Short-Term Disability Insurance
Paid Time Off
Flexible Spending Account
This is a full-time remote role for a Digital Marketing Coordinator at the Preventive Cardiovascular Nurses Association. The last few years have seen an expansion in the breadth and depth of the resources PCNA provides in support of our mission to promote nurses as leaders in cardiovascular disease prevention and management. The Digital Marketing Coordinator will support the organization’s efforts by managing digital marketing campaigns and designing engaging graphics.
This team member will report to the Communications Manager. This position will work in partnership with the rest of the PCNA team to educate and elevate cardiovascular nursing through social media, print and digital media, and other communications and marketing avenues.
Social Media Management and Design
Manage PCNA’s social media platforms - currently, Facebook, Twitter (X), Instagram, and LinkedIn.
Design and coordinate online media campaigns and engagement with key influencers on social media platforms.
Create, curate, schedule, and manage social media posts, accommodating best practices and needs, such as communication campaign deadlines for funded projects.
Develop original, high-quality, and captivating content, including short-form videos.
Work with the Education Team to expand cutting-edge techniques utilizing social media to connect with and engage learners.
Monitor and evaluate analytics to continuously identify areas for improvement.
Present and attempt new or innovative social media campaigns.
Keep up to date with trends and best practices in social media.
Design for Print and Digital
Design print and digital PCNA reports and materials, including annual reports, infographics, and PowerPoints.
Support a strong brand voice and identity, including an update of brand guidelines and ensuring that PCNA brand guidelines are upheld in both internal and external projects.
Write and edit content, including the monthly email newsletter, articles, and member stories
Identify opportunities for growth and innovation in marketing and communicating about PCNA’s resources and programs.
Work with the Communication Manager to develop consistent imagery and language across platforms to maintain a voice, look, and feel for PCNA online.
Work with the Communication Manager to maintain the editorial calendar.
Perform other communications duties, including website updates, SEO, and email marketing.
Work with the Education Team to promote educational pieces and campaigns.
Video editing projects for social media and other platforms.
Bachelor’s degree in a related field
2-4 years’ experience in digital content creation, social media marketing, communications, and/or graphic design
Proficiency with one or multiple design programs
Desire to drive forward the organization’s mission
Ability to balance workload with short- and long-term project deadlines and address changing priorities
Excellent written and verbal communication skills
Desire to be a part of a dynamic team and a willingness to be a team player
About Preventive Cardiovascular Nurses Association
The Preventive Cardiovascular Nurses Association is the leading nursing organization dedicated to preventing and managing cardiovascular disease.
Our members are nurses and nurse practitioners that assess risk, facilitate lifestyle changes, and guide individuals to achieve treatment goals at clinics, hospitals and universities across the country.
The current state of health care demands that nurses and advanced practice nurses play a leading role in identifying and implementing cardiovascular risk reduction strategies. PCNA is committed to supporting nurses so they may successfully rise to this challenge. We educate and support nurses through the development of professional and patient education, leadership, and advocacy.