Working collaboratively with University Communications and university enrollment areas, manage Extended Campus marketing communications and enrollment funnel data used to recruit and enroll post-traditional learners. The Enrollment Marketing Associate will be responsible for gathering and organizing deliverables and ensuring deadlines are met. Write and edit Web communications and design creatives following marketing branding requirements. Respond to prospective student and parent inquiries. Maintain an Extended Campus social media presence and represent the Extended Campus during recruitment activities. Follow evidence-based practices and policies related to adult learner and post-traditional student enrollment marketing, new student orientations, and the protection of minors to support strategic objectives for student success and persistence.
Primary Function of Organizational Unit:
The Extended Campus offers year-round credit and non-credit transformative online, continuing education, and lifelong learning opportunities to a variety of traditional and post-traditional learners from grade school through adult.
Internal job number: 003058
Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Demonstrated experience (minimum three years) developing, managing and implementing projects from concept to execution for non-traditional populations. KNOWLEDGE, SKILLSANDABILITIESREQUIRED:
Ability to work with diverse populations
Strong writing, editing, and proofreading skills across a variety of media.
Adobe Creative Suite and Microsoft Office proficiency
Demonstrated organizational and project management skills
Multi-media development and Web accessibility knowledge and skills
Strong initiative to develop creative approaches and solutions to problems
Ability to collaborate and communicate with multiple internal and university-wide units
Ability to evaluate data and make recommendations
Ability to work independently and part of a team PREFERREDQUALIFICATIONS:
Experience working in higher education with non-traditional populations
Experience working with admissions or enrollment areas
Demonstrated experience using design thinking approaches
Working knowledge of Banner Finance and Student SIS applications
Demonstrated experience in initiating collaborations with university and community partnerships.
North Carolina Agricultural and Technical State University is one of the nation’s most highly respected doctoral research, land-grant institutions. With an enrollment of almost 11,000 students, we are committed to fulfilling our mission through exemplary undergraduate and graduate instruction, scholarly and creative research, and effective public service. As a member of the A&T family you will be an integral part of its history and future – joining more than 1,800 current faculty and staff. You will be expected to be a leader and mentor. You will influence the minds that will affect our world. As a change agent, you will use your intellect and influence to make a positive impact on the greater A&T community. A&T will be more than your job, it will become your passion—and that commitment to yourself and others will last a lifetime. Because that’s what Aggies Do!