Senior Marketing Manager in , DC for Optica

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Senior Marketing Manager

Position Summary: The Senior Marketing Manager reports directly to the Director of Marketing and is responsible for developing, managing, and implementing marketing efforts for a set of assigned products and services produced by the Society’s publishing division. Primary Responsibilities: Devise and execute strategies that drive manuscript submissions and usage of products and that best meet the needs of major constituencies. Develop comprehensive marketing plans annually to market assigned journals/products. Implement marketing plans by developing and distributing email campaigns, and coordinating targeted list development for email promotions. Uses predictive behavior techniques to drive s

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