Assistant Athletic Director, Marketing and Digital Strategy in Philadelphia, PA for University of Pennsylvania

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Assistant Athletic Director, Marketing and Digital Strategy

The Assistant Athletic Director, Marketing and Digital Strategy in the Division of Recreation and Intercollegiate Athletics will execute a comprehensive marketing plan for DRIA with a focus on ticketed sports. This marketing plan should include a comprehensive digital marketing, digital strategy, and social media calendar with an emphasis on enhancing the Penn Brand and its exposure regionally, nationally and internationally. Serve as the primary marketing contact for all Varsity programs, Penn Relays and Penn Recreation, including direct oversight of at least one ticketed sport. Oversee all marketing and promotional efforts, while directly managing promotional calendar for at least one ticketed sport. Designs marketing plans using digital and traditional methods to increase sales. C

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