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Manager of Athletics Marketing
Primary Responsibilities- Under the direction of the Director of IMC Athletics and External Engagement, the Manager of Athletics Marketing will be responsible for developing and implementing marketing and promotional strategies to enhance attendance, fan experience during athletic events, and overall brand growth. Develops and oversees the implementation of successful marketing plans for intercollegiate athletic teams and events. Prepares and executes detailed game scripts, including music direction, video content, public address announcements, and spirit squads, ensuring a high-quality fan experience for assigned sports. Promotes revenue generation opportunities and coordinates sponsorship activation and in-game presentations. Acts as a liaison for campus spirit groups and s
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