Director of Regional Marketing in , for Baylor Scott & White Health

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Director of Regional Marketing

JOB SUMMARYDirector of Regional Marketing responsible for planning, developing, and implementing marketing programs for Baylor Scott and White Health (BSWH) in the Greater Austin Region, which includes internal and external communications, consumer marketing, branding, advertising, and public relations for BSWH in Greater Austin.Directs marketing activities to analyze healthcare market trends, assess opportunities, and develop marketing programs to improve market share, strengthen the brand, and increase revenue for the hospitals, clinics and health care providers in the Region. Analyzes healthcare market trends, assesses opportunties, and develops marketing programs that maximize ROI. Evaluates and adjusts marketing strategy to respond to the

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