Join the French American School of Princeton (FASP) and play a vital role in promoting our exceptional bilingual, multicultural education! We are looking for a dynamic Director of Marketing & Communications who can elevate the school’s visibility and strengthen community connections through strategic, creative marketing and communications efforts.

Located in Princeton, NJ, FASP serves students from Preschool through Grade 8, fostering academic excellence and a holistic approach to child development. If you’re passionate about marketing and communications and want to contribute to a close-knit, international community, we encourage you to apply!

Reports to: Head of School

Position: Member of the Leadership Team. Actively collaborates with the Head of School, Enrollment Management Director, and Division Heads.

RESPONSIBILITIES & QUALIFICATIONS

• Mission & Vision Alignment: Effectively reflects, articulates, and promotes FASP’s mission, vision, and values across all communication channels.
• Marketing & Communications Strategy: Develops, implements, and evaluates a comprehensive marketing and communications program that enhances the school’s reputation and supports its internal and external communication needs.
• Creative Oversight: Manages the strategic and creative direction of marketing materials and activities across various departments and functions.
• Publication Management: Oversees the editorial direction, design, production, and distribution of all school publications.
• Website Management: Regularly updates and maintains the school’s website through Finalsite CMS, creating and developing new landing pages. Ensures optimal performance for search engine rankings (SEO) with support from external provider.
• Search Engine Marketing: Collaborates with service provider (such as Fiverr.com) to manage PPC campaigns and ensure high-quality performance.
• Social Media: Keeps all social media platforms current with fresh content that reflects the school’s daily life, admissions priorities, events, alumni news, and more.
• Media Relations: Serves as the primary contact with media outlets and coordinates media interest in the school’s activities and achievements.
• Brand Consistency: Ensures consistent use of the school’s branding across all print and electronic materials, including letterhead, logos, brochures, etc.
• Special Projects: Leads and manages marketing and communications initiatives related to special events, including the school’s 25th Anniversary.
• Strategy & Budgeting: Develops short- and long-term strategies for marketing and communications, including policies, budgets, and performance evaluations.
• Photography Oversight: Oversees photography needs for the website, social media, and other publications.
• Innovation: Stays informed on the latest trends in marketing, communications, education management, and governance, fostering continuous innovation in school operations.
• Event Participation: Actively participates in school events as needed and takes on additional duties as assigned.

Degree: Minimum of a Master’s degree in Marketing, Communications, Public Relations, or a related field.

Experience: At least 2 years of professional experience in marketing and communications, preferably within a school setting.

Application Requirements: Incomplete applications will not be considered. Your application package must include:

• A detailed CV
• A cover letter
• Two recommendation letters

Please send your application to: hr@ecoleprinceton.org

About French American School of Princeton

The French American School of Princeton provides a nurturing and creative learning environment where students thrive because of its focus on academic excellence and development of the whole child through an exemplary bilingual, multicultural education.

Connections working at French American School of Princeton