The Wichita Falls Symphony Orchestra (WFSO) seeks a dynamic and strategic Director of Marketing & Audience Development to lead initiatives aimed at growing and diversifying concert attendance. This individual will guide subscription effort, analyze audience data, and implement innovative outreach strategies that foster meaningful and lasting connections within the community.  This role requires a proactive presence in the community, with a strong emphasis on educational outreach, public presentations, and strengthening community relationships.

Key Responsibilities:

Revenue Growth & Strategic Development

• Develop and manage targeted initiatives to boost revenue through enhanced patron loyalty, increased ticket sales, moving single ticket buyers into larger purchases; and moving patrons along the continuum from first-time buyer to brand ambassador.
• Lead audience research efforts through surveys, focus groups, and market analysis to understand trends in audience behavior and preferences.
• Collaborate with the Executive Director and the board of directors to plan exclusive patron experiences, events, and subscriber benefits that deepen emotional connections to the WFSO.
• Recommend and test new product offerings that align with patron interests and revenue goals.
• Take on additional tasks as needed to support organizational priorities.

Marketing, Analytics, and Database Management

• Work with internal teams to develop campaigns aimed at reaching emerging audiences including students, young professionals, and recently-arrived area residents.
• Segment audience data to gain insights into purchasing patterns and attendance behavior, using this data to refine marketing approaches.
• Contribute to the creation of compelling marketing materials and manage the roll-out of season ticket campaign and promotions.
• Partner with the database administrator to enhance the efficiency and user experience of ticket sales systems.
• Assist with other marketing and data-related tasks as necessary.

Community Engagement and Patron Stewardship

• Serve as a public-facing representative of the WFSO at schools, colleges, civic organizations, and community events, actively promoting the symphony and its mission in the community.
• Support the organization’s goal of engaging new audiences by helping to shape innovative concert experiences and measuring their impact through audience feedback and participation metrics.
• Monitor and report on subscription and single ticket sales trends, providing timely updates and strategic insights to leadership.
• Research competitor pricing, offerings, and benefits to ensure the WFSO remains competitive in the arts and entertainment landscape.

Desired Qualities and Skills

The ideal candidate will be a charismatic and results-driven individual with a passion for music, data informed decision making, and community building. A proven ability to lead outreach efforts and engage diverse audiences is essential.  As a goal-setter, they will ideate innovative ways to attract former and new audience members to the WFSO to augment its role in the greater community and artistic landscape of Wichita Falls, Texas.

Other key competencies include:

• Creative Problem Solving– The ability to generate new ideas and solutions aligned with organizational goals.
• Project Management – Skilled at handling multiple projects simultaneously while meeting deadlines.
• Audience-Centered Mindset – A focus on enhancing the patron experience and fostering long-term relationships.
• Self-Motivation – Demonstrates initiative and ownership in leading audience development initiatives.

Required Qualifications

• Audience development or marketing experience.
• Proficiency in Microsoft Office, specifically Excel.
• Strong communication skills, both written and verbal, with the ability to present findings and strategies effectively.
• Demonstrated success in growing audiences and community engagement, such as improved engagement, new demographic reach, etc.
• Passion for the WFSO’s mission.

Preferred Qualifications

• Bachelor’s degree with emphasis in marketing, arts administration, or a related field.
• Experience in the performing arts or nonprofit sector.
• Experience with CRM databases and survey tools.

About Wichita Falls Symphony Orchestra

The Wichita Falls Symphony Orchestra (WFSO) aims to promote symphonic music to enrich, educate, and entertain diverse audiences in the Texoma community through live orchestral music, educational programming, and community enrichment.

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