Job Description:

• Drive a holistic university strategy that integrates social media into multi-faceted digital campaigns.
• Act as main point of contact for Ashland University accounts across all platforms.
• Act as primary administrator for the management software used across the university.
• Develop an intentional tone, message, and brand experience that targets specific personas for each account and platform.
• Create campaigns and planned content that is aligned to overarching content calendar themes, produce ad hoc creative content, and collaborate on content created by subject matter experts.
• Create engaging social media content across all platforms, with an emphasis on short-form video content.
• When appropriate, develop management workflows and act as the final approver and editor for social media content shared across all stakeholders.
• Develop and execute engagement procedures to encourage participation with all followers.
• Establish documentation for ways of working, best practices, and be capable of training to extend the reach of the department.
• Actively monitor trends, KPIs, and make proactive adjustments to campaigns.
• Hire and manage interns and appropriate student workers.

• Partner with admissions team on nurturing and targeted campaigns that incorporate engaging digital content to inspire action.
• Execute CRM email campaigns and establish a consistent technology stack for university stakeholders to leverage for many purposes.
• Develop university wide email schedule and data focused framework that enables personalization to the persona, stage, season, and interaction patterns.
• Create and execute single or multi-step campaigns for stakeholders across the university.
• Act as main point of contact for any planned communications developed by external partners.
• Establish documentation for ways of working, best practices, and be capable of training to extend the reach of the department.
• Actively monitor trends, KPIs, and make proactive adjustments to campaigns.

• Partner with digital marketing agency on targeting, creative, and end-to-end ROI for search, social, and streaming advertising.

• Partner with website team and agencies to create highly engaging landing pages.
• Partner with admissions team and additional university stakeholders to manage chats and additional ways to engage via social media or email.
• Partner with Enrollment Solutions team and additional system owners to ensure there is trackability of the impact of marketing activities to enrolled students.
• Regularly provide leadership updates on overarching KPIs and individual campaigns with succinct narratives.

• Increase our social media and email scores, impressions, and full funnel health through the creation of engaging and innovative social media content, targeted emails, and interconnected advertising.

• Entrepreneurial drive towards achieving goals and solving problems.
• A strategic thinker with the ability to break down complex initiatives into tactical work.
• Able to prioritize effort and focus based on projected impact to strategic goals.
• Able to translate strategy into creative tangible outputs.
• Able to mix data analysis, campaign management, and creativity into a cohesive plan.
• Capable of developing a vision for the future and incrementally working towards it.
• Maintain an ongoing emphasis on building relationships with a diverse group of faculty, staff, students, and vendors.
• Willingness to try new things and not afraid to fail.

Required Qualifications:

• Bachelor's degree in marketing, digital marketing, or related area of study.
• Two (2) to three (3) years of experience with social media, email, and digital advertising.

Applicant Portal URL: 7346

About Ashland University

Ashland University, ranked in the top tier of colleges and universities in U.S. News and World Report’s National Universities category for 2017, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University places great emphasis on the importance of each individual. The phrase “Accent on the Individual” has been our motto for many years and, hopefully, characterizes well the nature and content of the campus environment. It means that our concern for the student extends beyond ensuring a quality education in the classroom and laboratory to include a commitment to provide a stimulating and supportive environment in every respect.Translating the ideas of our Mission Statement into the realities of everyday life is the responsibility of each Ashland University employee. These ideas must be evidenced daily in the classroom, residence halls, each teaching site, on the playing fields and in our interaction with others. It should be the goal of each Ashland University employee to ensure that our Mission Statement is not merely words on paper but a true reflection of who and what we actually are and intend to be in the future.

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