Position Summary:

• Supports the maintenance and enhancement of the School of Nursing website, ensuring consistency, accessibility, and user-centered design. Implement web pages and digital assets using HTML, CSS, JavaScript, and content management systems (WordPress and Drupal).
• Collaborates with internal stakeholders to design and develop landing pages for campaigns and special initiatives.
• Conducts regular audits to ensure website accuracy, usability, and performance optimization.
• Assists in the management of digital forms, data collection processes, and system integrations.
• Designs, builds, and deploys email campaigns within Salesforce Marketing Cloud and MailChimp, ensuring high-quality, responsive, and accessible email templates.
• Utilizes HTML/CSS to create dynamic and personalized email content.
• Manages audience segmentation and data extensions to support targeted messaging strategies.
• Oversees email automation journeys using Journey Builder to enhance user engagement and lifecycle communications.
• Analyzes email performance metrics and provide insights to optimize future campaigns.
• Supports the creation of digital marketing assets, including banners, graphics, and multimedia content, aligning with brand guidelines.
• Assists in the design, print, and production of assets for posters, signage, email templates, and other digital platforms.
• Supports the Assistant Director in maintaining the school's digital asset management system.
• Collaborates with marketing and communications colleagues to align digital initiatives with broader marketing strategies.
• Manages project timelines, deliverables, and stakeholder communications.
• Provides technical support and training to internal teams as needed. 

Minimum Education and Experience:

• Bachelor's degree or higher in web development, computer science, digital marketing, or a related field.
• Minimum of 2 to 3 years of experience in web development and/or email marketing using WordPress and Drupal and experience with Salesforce Marketing Cloud preferred.

City: Newark

State: NJ

Equipment Utilized:

• Content Management Systems (CMS): WordPress, Drupal, and other similar platforms for website updates and maintenance.
• Web Analytics Tools: Google Analytics, Google Tag Manager, Google Search Console, and Microsoft Clarity.
• Web Development Tools: Basic familiarity with HTML, CSS, and browser-based developer tools.
• Graphic Design Software: Adobe Creative Suite (primarily Photoshop, Illustrator), Canva.
• Project Management Tools: Asana, Trello, or equivalent platforms to track digital projects and requests.
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook.
• Email Marketing Platforms: Salesforce Marketing Cloud, Mailchimp, or other similar tools.
• Collaboration Platforms: Microsoft Teams, Zoom, and other university-supported communication tools.

Physical Demands and Work Environment:

• Office environment with a hybrid in-person and remote work schedule (in-person with ability to travel as needed on a weekly basis to Newark/New Brunswick campuses as needed).
• It may require occasional lifting of materials up to 50 pounds to load paper onto large-format printers.

Posting Number: 25ST1280

About Rutgers University

Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.

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