The Marketing and Communications Manager serves as the leader of the Marketing and Communications team, and will support the leadership team as well as various departments throughout The Covenant School.  They will manage all organic communication, effectively informing and promoting the school, its brand, its people, and its mission. The Marketing and Communications Manager must be a demonstrated leader who is creative, well-versed in photo and video production, digitally savvy, organized, an excellent writer and editor, and willing to learn. This full-time position reports directly to the CFO/COO of the Covenant School.

RESPONSIBILITIES

Primary responsibilities of the Marketing and Communications Manager and their team include, but are not limited to:

• Communications:  Draft and disseminate emails and weekly newsletter (Eagle Watch) from The Covenant School to multiple constituencies, including current families, prospective families, alumni, donors and employees.
• Website Management:  Maintain the website to effectively tell the Covenant School story for prospective families; basic understanding of front-end website development is a plus
• Writing and Editing:  Identify and develop stories to be highlighted on the website and via other media, and work with internal customers to develop compelling content
• Photography:  Photograph classroom activities and lectures, student life, athletics, and special events (Auction Gala, Arts Concerts, Graduation, etc.) as necessary.  Edit pictures to match the established aesthetic in a timely manner

• Videography:  Ability to plan, shoot, and edit compelling videos for social media and special projects.  Research and manage production equipment, including lights, microphones, cameras, and camera accessories
• Social Media Management:  Use Facebook, Instagram, LinkedIn, etc. to post compelling and consistent content that fits into the larger marketing strategy, and analyze social media to improve effectiveness and reach
• Graphic Design:  Implement basic principles of graphic design to create marketing-related materials for internal clients and prospective families
• Oversee the school store (The Perch) and work with the operations team and other departments to maintain and streamline Brand Guidelines for store merchandise

Applicants should submit a cover letter, resume, and portfolio (as desired) to mktgandcommsmanager@covenantschool.org

ESSENTIAL QUALIFICATIONS

• Commitment to the Christian faith and seeking spiritual maturity
• Willingness to affirm the school’s Statement of Principles, central to the core values of the Institution
• Dedicated member of a Christian community
• Ability to articulate Covenant’s Christian mission personally and persuasively
• Demonstrated experience leading a team and working with constituents at all levels in a professional or educational organization
• Strong organization skills and keen attention to detail
• Time management and self-accountability with deadline-driven work
• Comfortable working with a team in a school environment
• Ability to collaborate effectively with school colleagues and constituents in a manner that reflects the mission and values of the school
• Written and verbal communication skills; ability to edit for grammar and syntax
• Exceptional photo and video skills with a strong grasp of visual storytelling, editing tools, and techniques
• Experience in the use of social media and strategic management of various mediums
• Willingness and ability to learn new programs and processes
• Four-year Bachelor’s Degree

About The Covenant School

Located in Charlottesville, The Covenant School is a non-denominational Christian day school serving approximately 700 students in Pre-K through Grade 12 from across Central Virginia. The Covenant School is committed to helping students develop morally, intellectually, and physically through the pursuit of academic excellence and the recognition of God's sovereignty over His creation.

Connections working at The Covenant School