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Job Summary:
At UNC Health, our web content writers create engaging and patient-friendly content fornumeroushealth system websites. As part of the marketing and communications department, writers work with subject matter experts across the organization torepresentour locations, services, providers andmissionon our system and entity sites.
Our original web content speaks primarily to patients with the goals of sharing all that UNC Health offers and helping people make decisions about their health and well-being. Content on our sites must be:
Scannable,accessibleandaccurate
Optimizedfor AI search and SEO
Patient-focused in service to the people of North Carolina
Key Responsibilities
Collaboration is an expectation for our web content writers, including:
Within the web content team tomaintaininternal drafting,reviewand revision processes(including alignment with our style guide and AP Style), as well as coordinating efforts to complete large web content projects
With the marketing technology team to plan for a successful transition from written draft to published page
With stakeholders and SMEs to understand content requests and goals and to gather information with a customer service mindset
With the greater marketing and communications team to better understand consumer insights, brandrequirementsand marketing objectives
In addition to being an exceptional and detail-oriented writer with a passion for the craft,you?llalso need to be able to:
Apply best practices for SEO and AI optimization
Fact-checkyourwriting to ensure accuracy
Apply brand voice guidelines
Manage multiple projects simultaneously, with varying timelines and requirements
Embracea culture of psychological safety and open communication
Applicants are encouraged to include a cover letter and writing samples or portfolio link to demonstrate their interest in the position and the strength of their writing experience. Healthcare writing experience preferred but not required.
Other Information
Other information: Education Requirements: ? Bachelor's degree in related field Licensure/Certification Requirements: Professional Experience Requirements: ? Requires three (3) years of content writing experience Knowledge/Skills/and Abilities Requirements: ? Exceptional writing and communication skills?Highly detailed oriented?Experience with content management systems (Geonetric VitalSite a plus)?Ability to effectively prioritize multiple projects and meet deadlines?Strong customer service focus and ability to partner with internal and external stakeholders?Working knowledge of keyword research and basic SEO principles?Experience implementing editorial guidelines for specific platforms and audiences?Editing for style?Proofreading for grammar and fact checking?Research?SEO/keyword research
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Marketing Technology
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $26.59 - $38.23 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Hybrid
Work Schedule: Day Job
Location of Job: US:NC:Morrisville
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations@unchealth.unc.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.
UNC Health is charting a new course for the organization, one that reflects our aspirations, values and the high expectations customers have in today’s healthcare marketplace. These changes will help the organization adopt business and medical practices that will help us become a more responsive, customer-focused, integrated healthcare system. UNC Health and its 33,000 employees, continue to serve as North Carolina’s Health Care System, caring for patients from all 100 counties and beyond our borders. We continue to leverage the world class research conducted in the UNC School of Medicine, translating that innovation to life-saving and life-changing therapies, procedures, and techniques for the patients who rely on us.
