Job Summary:

Duties and Responsibilities:

• Define and execute an institution-wide marketing and communications strategy aligned with CCRI's strategic goals, enrollment priorities, and student success initiatives.
• Build and steward a compelling, authentic, and consistent CCRI brand that inspires trust and reflects the college's commitment to access, equity, innovation, and workforce alignment.

• Lead development and execution of multichannel marketing campaigns that drive enrollment, student retention, donor engagement, and community awareness.
• Oversee paid media strategy across digital, print, radio, streaming, and out-of-home channels, ensuring campaigns are cost-effective, targeted, and impactful.
• Build a high-performing marketing function that leverages best practices in market research, segmentation, SEO/SEM, and content strategy to reach and engage key audiences.
• Partner with Enrollment Services and Workforce Partnerships to create compelling campaigns tailored to adult learners, recent high school graduates, and career changers.
• Establish clear KPIs for all campaigns and continuously optimize through A/B testing, audience analytics, and data-driven decision making.
• Ensure consistent visual and verbal identity across all advertising and promotional materials, aligning with institutional brand standards.
• Identify and cultivate opportunities for earned media and public visibility that elevate CCRI's reputation as a leader in access, workforce development, and student success.
• Oversee media relations, advertising, design, web, social media, and content strategy across the college.
• Develop internal communications strategies to foster engagement and transparency.

• Lead the college's Marketing and Communications department into a high-performing, creative, and service-oriented team.
• Foster a culture of innovation, collaboration, and accountability, mentoring team members and expanding capabilities through professional development and resource planning.
• Manage vendor relationships, budgets, and creative partnerships to ensure quality and alignment with institutional goals.

• Serve as the college's primary spokesperson and strategic lead on crisis communications.
• Guide executive messaging with clarity, consistency, and alignment to institutional voice and tone.

Minimum Requirements:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Demonstrated progressive experience in marketing, advertising, communications, and brand leadership, including at least five years in a senior/executive role.
• Demonstrated success in leading institutional branding, strategic campaigns, and high-level communications in a complex, mission-driven organization.
• Proven ability to lead integrated digital marketing strategies and data-informed enrollment communications.
• Exceptional writing, storytelling, and public speaking skills.
• Deep understanding of the higher education landscape, including community college missions and student populations.

Competencies:

• Master's degree
• Experience working within a fast-paced, competitive marketplace with a focus on access, equity, and workforce alignment.
• Experience leading brand transformations or marketing innovation initiatives.
• Experience with best-in-class tools for marketing analytics, customer relationship management (CRM), and digital engagement.

Campus Location: Primarily located at the Warwick Campus

Full-time/Part-time: Full-Time

Salary Range: Anticipated starting salary based on experience: $130,000-$150,000

Special Instructions to Applicants:

EEO Statement:

CCRI prohibits students, employees, contractors, volunteers, and visitors (collectively,

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About Community College of Rhode Island

The Community College of Rhode Island is the states only public comprehensive associate degree-granting institution. We provide affordable open access to higher education at locations throughout the state. Our primary mission is to offer recent high school graduates and returning adults the opportunity to acquire the knowledge and skills necessary for intellectual, professional and personal growth through an array of academic, career and lifelong learning programs. At CCRI, we are committed to building an inclusive and diverse campus community. We strive to hire and retain culturally competent faculty and staff members who reflect the demographics of our state and our increasingly diverse student population. We believe that our diversity is our strength. We celebrate, support and thrive on the diverse experiences, backgrounds, and perspectives that are represented across our four campuses. We are OneCCRI, working together to prepare learners to achieve their highest potential. To learn about what employees value at CCRI and what it means to work here, please read about our Guiding Principles and watch videos of our employees doing what they do best: https://www.ccri.edu/equity/culture/guidingprinciples.html

Connections working at Community College of Rhode Island

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