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Director of Program Marketing (Hybrid) - Olin Business
Scheduled Hours37.5Position SummaryThe Director, Program Marketing is charged with developing and executing the integrated marketing communications (IMC) strategies, initiatives, and activities to drive applications for and enrollment in WashU Olinâ™s portfolio of degree programs including: BSBA, Full-Time MBA programs, Flex MBA, Executive MBA and SMPs. In this role, the director will work closely with leaders in the GPO and the CRM team to set objectives, create integrated strategies to achieve them, and establish a best-in-class approach to measurement. The person who assumes this role must be a strategist and a doer, someone who can provide high-level strategic
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