Position Purpose:

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field or an equivalent combination of education and/or experience.
• Demonstrated ability to drive measurable enrollment or revenue outcomes through integrated marketing strategy.
• A minimum of seven (7) years of progressive experience in performance marketing or enrollment marketing, with demonstrated success driving measurable outcomes at scale.
• Proven track record managing an external advertising or marketing agency, including scoping, briefing, performance review, and contract management.
• Deep fluency in paid media platforms (Google Ads, Meta, programmatic display), marketing analytics, and attribution modeling.
• Hands-on experience with a CRM or marketing automation platform; experience with Slate or comparable higher education CRM strongly preferred.
• Strong command of the full enrollment marketing funnel, with experience improving conversion and yield across multiple stages.
• Excellent analytical skills with the ability to translate data into strategic decisions and executive-ready presentations.
• Exceptional interpersonal and stakeholder management skills; comfortable working across organizational boundaries with enrollment, academic, and advancement partners.

Desired Qualifications:

• Master's degree.
• Experience in higher education marketing, particularly in enrollment management or academic marketing contexts.
• Familiarity with the Southeast Michigan market and/or regional public university landscape.
• Experience with Slate CRM, Emma email platform, or comparable higher education marketing technology.

About Oakland University

Oakland University is a nationally recognized doctoral university of high research activity located on 1,443 acres of scenic land in the cities of Rochester Hills and Auburn Hills in Oakland County, Michigan. The University has 142 bachelor’s degree programs and 138 graduate degree and certificate programs. Academics include programs in the College of Arts and Sciences, School of Business Administration, School of Education and Human Services, School of Engineering and Computer Science, School of Health Sciences, School of Medicine and School of Nursing. As an anchor institution in southeastern Michigan, Oakland University is committed to building ongoing and collaborative relationships with the surrounding communities. Community and civic engagement enhances the lives of our students and has a positive impact on our broader community.

Connections working at Oakland University