Digital Marketing Manager (HEA)

POSITION DETAILS

The CUNY Graduate School of Public Health and Health Policy (SPH) is committed to teaching, research and professional and community service to create a healthier New York City and to promoting equitable, efficient and evidence-based solutions to pressing health problems facing cities around the world. Located in Central Harlem, CUNY SPH is the top-ranked public school of public health in the New York City, New York State and tri-state region, and is among the top 10% of schools of public health nationally.

The Digital Marketing Manager will manage and optimize our digital advertising campaigns, lead on SEO and content management, analyze performance metrics, and support lead generation efforts. This role requires a strategic thinker who can work collaboratively across departments to ensure our digital marketing initiatives align with organizational goals.

Key duties include but are not limited to:

• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and other platforms.
• Develop and execute strategies to increase brand awareness and drive engagement through targeted digital advertising.
• Monitor ad performance and adjust strategies to maximize return on investment.
• Collaborate with the Communications team to optimize website content for search engines.
• Ensure our online presence aligns with our brand strategy and enhances user experience.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Monitor and analyze performance metrics across digital marketing channels.
• Develop engaging, high-quality content tailored to target audiences across various platforms, including social media, and websites, to drive engagement and conversions.
• Produce polished, visually compelling videos by leveraging advanced editing tools, ensuring alignment with brand guidelines and campaign objectives.
• Generate reports to inform marketing strategies and measure campaign effectiveness.
• Use data-driven insights to optimize digital marketing efforts and improve KPIs.
• Support lead generation initiatives to attract and convert potential students and stakeholders.
• Manage leads through the marketing funnel to optimize conversion rates and support enrollment goals.
• Implement strategies to nurture leads through targeted communications and engagement.
• Work with cross-functional teams, including Communications, Admissions, and Academic Departments, to align digital marketing efforts with broader organizational goals.
• Participate in brainstorming sessions and contribute innovative ideas to enhance marketing strategies.
• Foster a collaborative environment that promotes knowledge sharing and teamwork.
• May supervise staff.

QUALIFICATIONS

Bachelor's degree and six years' related experience required.

Preferred qualifications:

• Leadership experience in digital marketing, including managing digital advertising campaigns and SEO best practices.
• Strong analytical skills with the ability to create visual reports on Looker Studio or Tableau, to interpret data and generate actionable insights.
• Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, Facebook Business Manager, and LinkedIn Campaign Manager .
• Extensive knowledge of SEO tools, such as SEMrush or Ahrefs.
• Experience using project management tools, such as Asana or Monday.com.
• Advanced knowledge of content creation tools like Adobe creative suite (Premier Pro) and Canva.
• Advanced knowledge of CMS tools, such as WordPress, HTML code is a bonus.
• Experience working with CRM tools, such as Slate
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• Detail-oriented with strong organizational and project management skills.

CUNY TITLE OVERVIEW

Manages marketing and advertising initiatives to achieve specific marketing goals.

• Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals
• Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers
• Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs

-Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics

• May supervise staff and external service providers
• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary range: $100,329 - $117,805

Salary will conform to the upcoming PSC salary schedule as applicable.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.

Candidates should provide a resume and cover letter.

Candidates must be legally authorized to work in the United Sates on a full-time basis.

Until further notice, work will be performed in a hybrid manner with 70% on site presence.

CLOSING DATE

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

Location

CUNY School of Public Health

About CUNY Graduate School of Public Health and Health Policy

The Graduate School of Public Health and Health Policy (CUNY SPH) is dedicated to providing cutting-edge graduate degree programs and to identifying, designing, implementing and evaluating public health initiatives that contribute to social justice. The mission of the school is to promote innovative public health strategic policies to improve the health of populations. CUNY SPH faculty are recognized leaders in health policy, community health intervention, epidemiology and biostatistics, and public health informatics, among other areas. Faculty and students are actively engaged in promoting healthy cities in a healthy world. CUNY SPH is located in a new vertical campus in the heart of Harlem in New York City.

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