Working/Functional Title

Marketing Platforms Solutions Manager

Position Summary

The Solutions Manager is responsible for managing the intake, prioritization, and delivery of work across enterprise marketing technology platforms. This role serves as the primary liaison between stakeholders, platform users, technical partners, and operations specialists to ensure solutions are effectively designed, implemented, and adopted.

About University Communications and Marketing

University Communications and Marketing increases awareness of and appreciation for Michigan State University, its people and its impact as a leading global public research university, builds trust and inspires connection to cultivate support and make MSU a preferred choice.  

Characteristic Duties and Responsibilities
Solution Planning, Intake, and Prioritization (35%)

• Leads intake and discovery for platform-related requests and initiatives
• Partners with stakeholders to understand business goals and operational needs
• Translates requirements into user stories, acceptance criteria and implementation priorities
• Identifies dependencies, risks and delivery considerations
• Maintains and prioritizes backlog

Delivery Management and Cross-Functional Coordination (30%)

• Coordinates work across internal/external stakeholders, IT partners and vendors
• Supports sprint planning, backlog refinement and release readiness
• Tracks work progress, and communicates status, risks and timelines
• Validates completed work against requirements
• Supports issue escalation and resolution

Platform Optimization and Continuous Improvement (20%)

• Identifies opportunities to improve workflows, user experience and platform efficiency
• Recommends enhancements and automation opportunities
• Supports adoption of new platform capabilities
• Contributes to standards, governance and best practices
• Evaluates AI-enabled opportunities to improve operational efficiency and discoverability

Testing, Documentation, and Release Support (15%)

• Supports user acceptance testing (UAT)
• Reviews solution outcomes and validates functionality
• Coordinates issue resolution before and after release
• Supports transition to documentation and operational support
• Ensures solution readiness for production deployment

Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in marketing, communications, business, information systems or related information technology field; three to five years of related and progressively more responsible or expansive work experience in digital platforms, technology solutions or operational delivery; or an equivalent combination of education and experience.

Desired Qualifications

• Experience with enterprise marketing technology platforms such as CMS, DAM, email automation, search or customer data platforms
• Experience in higher education, communications or complex organizational environments
• Experience with vendor and IT partner coordination
• Familiarity with accessibility, governance and workflow standards
• Experience supporting AI-enabled process improvements
• Experience gathering requirements and translating business needs into actionable work
• Experience with backlog management, prioritization or agile workflows
• Strong written and verbal communication skills
• Strong organizational and analytical skills
• Ability to manage multiple priorities and stakeholders
• Experience working cross-functionally with technical and business teams

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Application Materials

• Cover letter
• Resume
• 3 professional references

Work Hours

STANDARD 8-5

Website

https://comms.msu.edu

Remote Work Statement

MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.

The Bidding Eligibility ends on 05/05/2026 at 11:55 PM

About Michigan State University

Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.

Connections working at Michigan State University