The primary responsibility of the Marketing Strategist is to lead marketing initiatives supporting Continuing Medical Education (CME), annual meetings, and membership growth while serving as a trusted advisor to clients. This role requires the ability to translate complex educational objectives into clear, compelling, and results-driven marketing strategies that engage healthcare professionals and drive measurable outcomes.

In an AMC environment, you understand the difference: variety, pace, and true client partnership. At Veritas, you’ll manage a diverse portfolio of medical association clients with a genuine seat at the table, leading strategy, advising clients, and driving measurable outcomes across CME programs, meetings, and membership initiatives. This position is ideal for a marketer who is intellectually curious, data-informed, confident in client-facing conversations, and comfortable operating across multiple priorities and stakeholders.

Position Responsibilities

Strategic Marketing & Campaign Execution

• Develop and execute integrated marketing strategies across multiple clients to drive CME participation, event registration, and member engagement
• Build annual marketing plans and campaign-specific strategies aligned with client goals and timelines
• Translate complex clinical and educational content into clear, audience-focused messaging
• Lead multi-channel campaigns across email, web, social media, and digital platforms
• Design and optimize automated workflows that guide learners from awareness through registration, participation, and CME certification

Content Development & Messaging

• Write and refine high-impact marketing content including emails, landing pages, social media, and promotional materials ensuring alignment with ACCME guidelines
• Ensure brand alignment, voice consistency, and messaging clarity across all deliverables
• Tailor communications to diverse healthcare audiences
• Maintain high standards of accuracy, tone, and compliance
• Stay Current on industry trends, best practices, with awareness of HIPAA considerations

Performance Tracking & Optimization

• Monitor and analyze campaign performance
• Use data-driven insights to refine strategies and improve ROI
• Develop audience segmentation strategies
• Present performance reports with actionable recommendations

Client & Team Collaboration

• Serve as the primary marketing lead for assigned clients
• Collaborate with internal teams to execute campaigns
• Participate in and lead client meetings
• Manage multiple priorities in a deadline-driven environment

Event & CME Marketing

• Lead marketing strategy for meetings and educational programs
• Develop promotional timelines
• Support pre-, during-, and post-event marketing

• Excellent written and verbal communication skills
• 3–5+ years of relevant marketing experience
• Experience with marketing automation and segmentation
• Strong multi-channel campaign experience
• Ability to manage multiple clients and competing priorities
• Experience with marketing platforms, design tools, and analytics tools

About Veritas Association Management, Inc

Veritas Association Management was founded in 2013 by industry-experienced professionals, Sue O’Sullivan and Donna Kelly. The founders’ vision for Veritas was to build a solid management team dedicated to the medical sub-specialty market that is 100% customer service focused, with specific attention to implementing creative, innovative and strategic programs, customized to each client. The success of our clients is paramount in Veritas’ culture. Our unique, hands-on management approach is nimble, empowering each managed client’s director and administrative team to make decisions and implement change efficiently and effectively.

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