Linn County Regional Center, 1770 Boyson Road, Hiawatha
Alexandria , Virginia
Baltimore, Maryland
Posted: 29-Jul-26
Location: Remote
Type: Full Time
Preferred Education:
Additional Information:
Position Summary
The Director of Marketing serves as the strategic marketing leader for a portfolio of association clients while providing leadership and oversight to IMN Solutions' Marketing Team. This position is responsible for developing and executing integrated marketing strategies that advance client objectives, including membership growth, event attendance, education participation, sponsorship value, brand awareness, advocacy, and non-dues revenue.
As both a client strategist and department leader, the Director ensures the Marketing Team delivers exceptional service, high-quality creative assets, and measurable results across multiple client accounts. The Director is responsible for managing team performance, allocating resources, establishing department processes, mentoring staff, and fostering a collaborative, client-focused culture.
Working in a fast-paced Association Management Company (AMC) environment, this individual partners closely with client executives, volunteer leaders, and internal departments to ensure marketing strategies align with organizational goals while maintaining operational excellence across the marketing function.
Key Responsibilities
Client Strategy & Relationship Management
- Serve as the senior marketing strategist for an assigned portfolio of association clients.
- Develop annual marketing and communications plans aligned with each client's strategic plan and budget.
- Build trusted relationships with executive directors, boards of directors, committees, and volunteer leaders.
- Present strategic recommendations, campaign performance, and annual marketing plans to client leadership.
- Advise clients on emerging marketing trends, AI technologies, digital engagement strategies, and industry best practices.
- Identify opportunities to increase member engagement, organizational visibility, and revenue growth.
Marketing Department Leadership
Lead and manage the IMN Solutions Marketing Team to ensure exceptional client service and operational excellence.
Responsibilities include:
- Directly supervise Marketing Managers, Marketing Coordinators, Graphic Designers, Digital Marketing Specialists, and other marketing personnel as assigned.
- Establish departmental goals, priorities, and annual work plans.
- Assign client accounts and balance workloads across the team.
- Provide coaching, mentoring, and professional development opportunities.
- Conduct regular performance evaluations and establish individual development plans.
- Recruit, onboard, and retain high-performing marketing professionals.
- Foster a culture of accountability, creativity, innovation, collaboration, and continuous improvement.
- Lead weekly department meetings and project review sessions.
- Develop and maintain departmental policies, procedures, and service standards.
- Ensure consistency in marketing quality, branding, and client experience across all accounts.
- Monitor department capacity and recommend staffing resources as client portfolios grow.
Strategic Marketing Planning
Oversee the development and execution of integrated marketing strategies supporting client objectives, including:
- Membership recruitment and retention
- Conferences and annual meetings
- Educational programs and certifications
- Sponsorship marketing
- Publications
- Advocacy campaigns
- Awards and recognition programs
- Product and service promotion
- Fundraising campaigns (where applicable)
Develop annual marketing calendars and campaign plans that support each client's strategic priorities.
Brand & Communications Management
- Ensure brand consistency across all client communications.
- Oversee messaging strategy and communication planning.
- Guide the development of:
- Marketing campaigns
- Executive communications
- Newsletters
- Press releases
- Website content
- Social media content
- Advertising
- Promotional materials
- Annual reports
- Member communications
Provide communications counsel during leadership transitions, organizational announcements, and crisis communications.
Digital Marketing Leadership
Provide strategic oversight for all digital marketing initiatives, including:
- Email marketing
- Marketing automation
- Website optimization
- SEO/SEM
- Paid advertising
- Social media strategy
- Video marketing
- Content marketing
- Audience segmentation
- CRM-driven marketing
Ensure campaigns are data-driven and continuously optimized based on performance metrics.
Membership & Community Engagement
Develop marketing strategies that:
- Increase member acquisition
- Improve retention and renewals
- Strengthen member engagement
- Enhance onboarding experiences
- Promote volunteerism
- Support affinity groups and committees
- Increase participation across programs and events
Leverage audience data to personalize communications and improve member experiences.
Event & Education Marketing
Collaborate with Events, Education, and Membership teams to develop marketing strategies that maximize participation and revenue.
Support:
- Annual conferences
- Trade shows
- Webinars
- Professional development
- Certification programs
- Networking events
- Awards programs
Oversee registration campaigns, promotional timelines, speaker marketing, sponsor recognition, and post-event communications.
Marketing Operations & Project Management
- Oversee department workflow and project management systems.
- Ensure all marketing deliverables meet deadlines and quality standards.
- Standardize marketing templates, campaign processes, and approval workflows.
- Manage creative production schedules across multiple clients.
- Implement technology solutions that improve department efficiency.
- Develop scalable systems to support continued client growth.
Marketing Analytics & Reporting
Establish department-wide reporting standards and dashboards.
Monitor:
- Membership trends
- Event registration performance
- Campaign ROI
- Website analytics
- Email performance
- Social engagement
- Lead generation
- Marketing conversion rates
- Client satisfaction
Present strategic recommendations based on data and industry benchmarks.
Cross-Functional Leadership
Partner closely with IMN Solutions' internal departments, including:
- Membership
- Meetings & Events
- Education
- Finance
- Operations
- Sponsorship Sales
- Technology
- Executive Leadership
Ensure marketing strategies are integrated into overall client service delivery.
Financial & Vendor Management
- Develop and manage departmental and client marketing budgets.
- Evaluate marketing technology platforms.
- Manage vendor relationships, including designers, printers, advertising partners, and digital agencies.
- Negotiate contracts and monitor expenditures.
- Ensure effective utilization of marketing resources.
Qualifications
Education
Bachelor's degree in:
- Marketing
- Communications
- Public Relations
- Business Administration
- Journalism
- Related field
Master's degree or professional marketing certification preferred.
Experience
- 8–10 years of progressive marketing and communications experience.
- Minimum 5 years leading marketing teams.
- Minimum 5 years managing integrated marketing strategies.
- Experience supporting associations, nonprofits, professional societies, or membership organizations strongly preferred.
- Previous Association Management Company (AMC) experience preferred.
- Experience managing multiple client portfolios simultaneously.
- Experience presenting to executive leadership, boards of directors, and volunteer committees.
Leadership Competencies
- Strategic leadership
- Team development and coaching
- Client relationship management
- Executive communication
- Organizational planning
- Change management
- Resource management
- Financial stewardship
- Decision-making
- Conflict resolution
- Innovation and continuous improvement
Technical Knowledge
Experience with:
- Association Management Systems (AMS)
- CRM platforms
- Email marketing platforms
- Marketing automation systems
- Google Analytics
- CMS platforms
- Canva
- Adobe Creative Suite
- Microsoft 365
- Project management software
- AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot)
Key Performance Indicators (KPIs)
Client Success
- Client satisfaction and retention
- Achievement of client strategic marketing objectives
- Quality and timeliness of deliverables
- Board and volunteer leadership satisfaction
Marketing Performance
- Membership growth and retention
- Event registration growth
- Website traffic and conversions
- Email engagement
- Social media engagement
- Campaign ROI
- Lead generation
- Non-dues revenue support
Department Leadership
- Team engagement and retention
- Employee performance and development
- Project completion on schedule
- Department utilization and workload balance
- Process improvement initiatives
- Cross-functional collaboration
- Quality assurance standards
Financial Performance
- Budget adherence
- Vendor management
- Efficient allocation of marketing resources
- Cost-effective campaign execution
Physical Requirements
- Ability to work at a computer for extended periods.
- Occasional lifting of materials up to 25 pounds.
- Ability to travel up to 20% for client meetings, conferences, and industry events.
- Availability for occasional evening and weekend meetings or events.
